Most agencies hide pricing because they don't have a logic to defend. Here's ours: the rates, the models, the rules, and the things we'll never do. Read it before you book a call.
Two pricing models dominate this industry. Both are broken.
Sounds great until you realize it forces the agency to either pad quotes 40% to cover unknowns, or eat the difference on the third surprise. Fixed-price only works on work the agency has already shipped a few times.
Open-ended T&M turns budgets into a faucet you can't shut off, and it punishes the senior team that ships faster than a junior would. Buyers are right to hate it.
Productized work is fixed-price because we've shipped it dozens of times. Custom builds run against a hard budget cap, billed weekly against actual work, with phase-gate stop points. You always know your maximum exposure. We never bill above it without your written sign-off.
Five pricing models. All transparent.
We quote a budget cap and an estimated range before we start. We bill against actual work at our standard rate. We do not exceed the cap without your written sign-off. Period.
How the cap worksWe've run dozens of these. The deliverables are productized. The price is fixed. Audit, opportunity map, 90-day roadmap. Money-back if the deliverables don't meet the spec.
Start a sprintA senior pod inside your company. Fixed monthly price for an agreed team composition. Capacity flexes within the team; cost doesn't.
Talk about embeddingA clear use case, ready to ship.
We quote a budget cap and an estimated range before we start. We bill against actual work at our standard rate. We do not exceed the cap without your written sign-off. Period. Starts at $10,000, 4-10 weeks typical.
When off-the-shelf can't get there.
Same model as workflow builds, with explicit phase gates: scoping (free), prototype (small cap), production build (larger cap). You can stop at any phase boundary. Starts at $15,000, 6-12 weeks typical.
From whiteboard to live product.
Discovery → MVP → Scale. Each phase has its own budget ceiling and stop-decision. Starts at $25,000, 10-17 weeks typical.
Five rules govern every capped engagement.
It's in the SOW. We don't move it.
Senior rate, junior rate, AI specialist rate: published, same for every client.
At 50%, 75%, and 90% of the cap, you get a written status: where we are, what's left, what's at risk.
If something genuinely changes scope mid-build, we tell you, propose a new cap, and wait for your sign-off. No silent overruns. Ever.
At any phase boundary, you can pause, end, or move to a different vendor. You pay for what's been delivered. You own everything we've produced.
We never bill above the cap without your written sign-off.
PXT AI · the rule, in writing
When we've shipped the same kind of project enough times to know the surprise cost is zero, that work moves from capped budget to fixed price.
We've productized our Strategy Sprint that way. We're productizing the mortgage doc-intake build. The staffing-shift management build is on the same path.
If you're buying a service we've shipped before, ask. We're happy to fixed-price it where we honestly can. Where we can't yet, we'll tell you that, and you'll get a budget cap instead.
No "enterprise pricing."
| Role | Hourly rate |
|---|---|
| Senior Engineer | $55 |
| Senior AI Specialist | $75 |
| Senior Designer | $50 |
| Delivery Lead | $60 |
| Founder time (advisory) | $150 |
| Mid-level Engineer (AI product development only) | $40 |
| Junior Engineer (supporting product development only) | $30 |
Junior and mid-level engineers never run client work alone. Every engagement has a senior on every meaningful decision. But billing senior people time to build smaller parts (UI, dashboards, edits, or support for your existing platforms) doesn't make any sense. We use appropriate-level resources everywhere possible.
Want to talk about a project? A 30-minute call. We'll tell you whether AI is the right next move, or whether it isn't.